Hot New Toys and Trends From Toy Fair 2012

I simply got here returned from the 109th annual American International Toy Fair held in New York City and I had a blast!

Around this time each yr for the past few years, I’d be home feeling so exhausted having been responsible for placing together a huge booth at the display, standing round all day assembly with clients, publicists, providers, sales reps, and attending after hour occasions and dinner meetings. And ultimately on the remaining day, dismantling the sales space and packing up all the toys and the whole thing that needed to pass again to the workplace hape toys.

But this 12 months was distinctive. This time, I turned into on the alternative side attending the display as opposed to displaying, so I came home feeling extra exhilarated. Although I continually had the chance to stroll the show sooner or later all through the event, this year became a extraordinary enjoy for me. I changed into in a position to stroll the display with clean eyes and a one of a kind perspective…Scouring the display for brand new and innovative merchandise and warm new toys, and revisiting exceptional manufacturers which have lasted for years.

I realized how enjoyable it become to be part of an enterprise that each yr comes up with excellent merchandise that now not best gives youngsters the opportunity for fun and play, but also has schooling value and promotes positive social, mental, physical, psychological capabilities to be able to closing them an entire life.

In this article, I idea I might proportion with you toys that had been presented through the Toy Industry Association, and trends that had been unveiled by means of industry experts.

Every year, the Toy Industry Association (TIA) holds its annual Toy of the Year (TOTY) awards at some stage in Toy Fair. These have been the winners.

Toy of the Year: LeapFrog Enterprises LeapPad Explorer
Activity Toy of the Year- LEGO NINJAGO Fire Temple via LEGO Systems
Boy Toy of the Year – Hot Wheels Wall Tracks by way of Mattel
Educational Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Game of the Year – Angry Birds Knock On Wood Game via Mattel
Girl Toy of the Year – Fijit FriendsTM Interactive Figures by way of Mattel / Radica
Infant/Toddler Toy of the Year – Elefun Busy Ball Popper via Hasbro / Playskool
Innovative Toy of the Year – Hot Wheels Wall Tracks by means of Mattel
Outdoor Toy of the Year – Rockboard Scooter – Mini with the aid of M.Y. Products
Preschool Toy of the Year – LeapPad Explorer by LeapFrog Enterprises
Property of the Year – Angry Birds with the aid of Rovio Entertainment Ltd. / Striker Entertainment
Specialty Toy of the Year – HEXBUG Nano Hive TM Habitat Set by using Innovation First Labs

As a ways as developments, enterprise professionals noted that there was a prevalence of huge-ticket gadgets this 12 months as well as an inflow of educational toys for infants and preschool children, indicating that customers are willing to spend extra publish-recession.

Here’s a summary of the six top trends referred to with the aid of the Toy Industry Association:

GENERATION APP – An rising fashion diagnosed at Toy Fair 2011, this 12 months there may be an abundance of toys that paintings with smart devices and apps. Toymakers are the usage of era to beautify traditional play patterns – not erase them. Physical toys stay quintessential to the play revel in; in lots of instances, agencies have created conventional toys that interact with famous gadgets which are already in such a lot of houses… While tying in instructional or energetic components for a well-rounded play revel in. Includes: Products that work with an app or clever devices and products which might be primarily based upon an app or web assets however have no digital tie-in.

GLOWING WILD – Toys that glow in the dark or mild up will infiltrate the toy aisle this year across more than one categories – from outdoor and active toys to arts and crafts and creative products. Toys in this category upload a fantastical detail to playtime for kids of every age. They “ignite” imaginitive play with the aid of drawing youngsters into a global of whimsy and marvel – from arts and crafts toys that include LED additives to exciting mild-up toys that correctly simulate fireworks. Includes: Toys that rely on a glow thing to force the play experience and toys that are similarly fun inside the light of day as they’re in the darkish (i.E. Glow-in-the-dark wood constructing blocks).

LITTLE LEARNERS – Far from simple “watch me” toys, merchandise in this class construct cognitive and developmental abilties beginning at a very early age, remodeling babies into nicely-rounded, lifelong inexperienced persons. These toys additionally give tykes a wide variety of play options to pick out from – allowing them to explore their interests and skills and develop those abilties as they grow older. Includes: Infant to pre-school toys and games that teach and mission and educational toys centered to kids of all ages.

MANY WAYS TO PLAY! – Toys on this category engage children on multiple ranges. Parents should purchase one very dynamic toy in order to entertain and educate a toddler for hours, days, weeks and months… Letting them absolutely get their money’s well worth. These toys have real intensity – youngsters can play in another way whenever depending on their moods or pastimes. Many of those toys also grow with a child that will play in another way relying on their age. Includes: toys that combine more than one play styles (i.E. Lively play, role play, recreation play, etc.) and customizable toys (playthings end up a unique reflection of a child’s individuality).

SAVE ‘N’ SPLURGE – Recent toy industry data launched by The NPD Group confirmed that consumers are an increasing number of making “shopping trade-offs” – this is, shopping for higher-priced toys at the cost of mid- to decrease-priced ones. As a end result, 2012 will see a resurgence of toys that fall on the higher give up of the fee spectrum, as purchasers are willing to loosen their handbag strings a bit and spend more on products that percent a excessive play cost punch or have a positive “WOW” component.However, shoppers will always be interested in less expensive fees. Affordability changed into a trend within the past few years and this sub-fashion will persist in 2012 as mother and father and different consumers have definitely come to anticipate big play price at cheap prices. Includes: “The Big Ask” / outstanding toys (at better prices) and collectibles / extended lines (at less expensive expenses).

YOUNG MAESTROS – A extensive variety of musical toys will hit a excessive word in 2012 as children of every age – from toddlers to tweens and young adults – rock out with toys and games that train them a way to play distinctive devices, practice their making a song, or display off their dance movements. This fashion is being driven largely through popular culture – along with television suggests like American Idol, Glee, The Voice and X Factor. Includes: toys for young kids that teach song basics and toys for older children that permit them emulate their favorite pop stars.

One thing noticeable to the majority this 12 months become a sense of tremendous energy permeating throughout the show. A sluggish economy compelled outlets to buy less throughout the latest fourth sector, which allowed them to sell thru most in their inventory and in turn advocated them to location orders at the show. This changed into welcoming information for toy manufacturers!

KI Marketing Intl. Is a full-carrier consulting and management advertising organisation that gives convenient, turn-key answers in launching client brands to market. Karla Ilarde, founder and president of KI Marketing Intl. And theproductlaunchpartner.Com has nearly twenty years of experience in marketing, production and sales in the enjoyment and customer merchandise enterprise. Through her consulting, schooling and mentoring commercial enterprise, Karla guides and helps rising inventors, marketers and production business proprietors how to launch and grow profitable patron merchandise that entice sales at retail.

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