As the quest engine wars warmth up among Yahoo and Google it’s very exciting to be aware the similarities and variations between the 2. Both corporations are based in Silicon Valley with best five miles keeping apart the 2 of them. Google has approximately 3,021 employees while Yahoo employs 7,six hundred Buy Yahoo Accounts.
Google became created in January 1996 whereas Yahoo is precisely years older but Yahoo went public (IPO) on April 12, 1996 – Google’s IPO wasn’t till August 19,2004.
Yahoo changed into based in January 1994 via David Filo and Jerry Yang who had been both Ph.D. Candidates at Stanford University. Google changed into founded exactly years later on the identical campus by using every other pair of Stanford Ph.D applicants named Larry Page and Sergey Brinn. All four had been in their early to mid twenties when they founded their respective companies. Today all four are net legends and multi-billionaires.
What Do Their Names Mean?
Yahoo is an acronym for Yet Another Hierarchical Officious Oracle
Google comes from the mathematical time period “Googol” which is 1 followed with the aid of one hundred zeros.
Yahoo was delivered to the S&P 500 on December 8, 1999. Google is currently no longer an S&P 500 business enterprise. To be brought to the S&P 500 a company should have a market cap of as a minimum $4 billion, be liquid and feature a 50% drift – all criteria that Google presently has. In maximum instances the S&P 500 loves to have 4 public quarters of profits earlier than a employer is added. Google is a behemoth and could quickly be brought to the index. Once delivered fund managers (who cover the S&P 500) may be required to buy shares of Google that could doubtlessly result in a stock growth.
Yahoo’s 5 Stock Splits
Yahoo has had five inventory splits going public. Its first stock break up came almost 17 months after its initial public offering (IPO.) Google has yet to break up its inventory even though it’s drawing near $three hundred but Google has handiest been public eleven months. Google might be a public business enterprise for 17 months around the quit of 2005.
According to monetary effects about 50% of Google revenues come from ads (Adwords) on Google’s US websites, approximately 33% comes from advertisements (Adwords) on Google’s worldwide websites and 15% come from network accomplice sales who carry Google Ads (Adsense) on their web sites. In sum approximately 98% of sales come from Google advertisements both on Google or a accomplice web site and either in the US or worldwide.
Google AdWords (adwords.Google.Com) allows internet site owners the possibility to area subsidized commercials and hyperlinks on the proper hand column of their search pages. According to Google and Media Metrix the Google Network thru AdWords reaches 80% of all net customers.
Yahoo’s revenues also weigh heavily on similar ads and subsidized hyperlinks on its network applied by means of Yahoo Search Marketing, previously Overture which it obtained in October 2003 for $1.Sixty three billion. Approximately 87% of Yahoo’s revenues come from marketplace provider sales. Approximately 12% are from costs.
Search Engine Traffic
Yahoo leads the sector in average internet visitors. This is due in big component to Yahoo mail which pulls about 40% of its 345 million monthly site visitors.
However where Yahoo is the king of site visitors Google is the king of seek referrals. According to WebSideStory (www.Websidestory.Com) Google’s proportion of all US searches hit 52% in June 2005 up from forty five% in June 2004, 38% in June 2003, 32% in June 2002 and just 12% in June 2001.
As Google’s share of referral searches will increase over time those of Yahoo have decreased. Yahoo’s share of US searches turned into just 1/2 that of Google’s at simply 25% for June 2005, 27% for June 2004, 32% for June 2003, 33% for June 2002 and 37.Five% for June 2001.
MSN, the second one most visited internet site thanks in massive component to Hotmail, falls a ways off the charts in relation to individuals the usage of their seek engine. Of all the searches executed within the United States just 10% used MSN in June 2005, 16% in June 2004, 17% in June 2003, 14% in June 2002, and 17% in June 2001.
According to Alexa.Com Hotmail money owed for sixty eight% of MSN’s visitors, MSN Search simply 7%, MSN.Com 5%, MSNBC 2% and most of the others acquire 2% or less.
The numbers are even extra outstanding for Google when going global. According to WebSideStory Google refers 73% of all search engine site visitors inside the UK, 42% in Japan, 81% in Australia and 91% in Germany.
In reaction to the quantity of traffic that Yahoo Mail and Hotmail draw to their networks Google released its very own free electronic mail service in March 2004 known as Gmail. Gmail presently attracts five% of Google’s average site visitors compared to the 80% that search attracts. I could believe that additional time this five% will most possibly boom and will probably bump up Google ahead of MSN and maybe in the future to the primary slot pushing out Yahoo! Either way the pinnacle 3 engines like google could be constantly maintaining tabs on the alternative with Yahoo and MSN having the most to lose and Google the maximum to advantage.
Acquisitions – Yahoo
Since its introduction Yahoo has received about 28 groups in comparison to Google’s five. All of Google’s acquisitions were of private corporations while Yahoo has purchased both public and private companies. During the internet boom Yahoo made certainly one of the biggest dot.Com purchases ever with the $5.7 billion acquisition of Broadcast.Com in July 1999. Broadcast.Com became an internet audio carrier created by way of Mark Cuban to flow stay audio coverage of his preferred sporting occasions. Yahoo’s purchase of Broadcast.Com made Cuban an internet legend, a billionaire and a future proprietor of the NBA’s Dallas Mavericks. At the time of the purchase Broadcast.Com turned into a publicly traded company (BCST) who noticed its inventory rise over $7 to $125 after the declaration.
Yahoo’s first acquisition was for Net Controls in September 1997 for $1.Four million. Yahoo received ViaWeb, a developer of web trade tools, for $49 million in stock in June 1998. In October 1998 Yahoo began its quest free of charge email service with the acquisition of Four11 (Four11 supplied a free electronic mail carrier via a product called RocketMail) for $ninety two million in inventory. Today Yahoo’s unfastened e-mail provider bills for 40% of its ordinary visitors – the most important driving force of visitors to the Yahoo community. Yahoo announced its acquisition of Geocities in January 1999 for $three.6 billion.
Yahoo jumped into the marketing global with the purchase of Yoyodyne in October 1998 for $29.6 million in inventory. Yoyodyne allowed Yahoo to accumulate consumer information and act as an middleman among its customers and trade customers. Yahoo bought its popular Launch track web site with its acquisition of Launch Media in June 2001 for $12 million. In December 2001 Yahoo purchased the online activity seek organisation HotJobs for about $436 million. Inktomi became purchased in December 2002 for $235 million observed by using Overture in July 2003 for $1.Sixty three billion. In April 2004 Yahoo purchased Kelkoo, a European comparison purchasing site, for $579 million.
Acquisitions – Google
In January 2003 Google announced its purchase of Pyra Labs (Blogger), a weblog publishing tool that is currently the 32nd most visited website online in the international (in line with Alexa.Com.) In June 2004 Google introduced its purchase of Picasa, a image management enterprise based in Pasadena.
In June 2005 Google released its super international satellite imaging tool known as Google Earth. This generation was an immediate end result of its purchase of Keyhole in October 2004 which won popularity with its satellite tv for pc imagery at some point of the commencement of the Gulf War in March 2003.
So a long way all of Google’s buy acquisitions have been of personal organizations and consequently they’re no longer required to disclose the financials of the acquisition.
Originally published on July 8, 2005
Tom O’Keefe (617-947-8071) is an search engine marketing Consultant who based Research Connect, Inc. (these days bought to Technology Alliances) Refinancing Mortgage Info and the Car Insurance Quote Index
O’Keefe and his organization TOKiBiz, Inc. Works with new and established corporations assisting them with search engine marketing & SEM Consulting, Internet Business Consulting, Startup Strategy/Advice, and online approach & layout.